verbal

Answer:

Spoken, using words

verbal code

Answer:

a set of rules about the use of words in the creation of messages

denotative meanings

Answer:

public, objective, and legal meanings of a word

connotative meanings

Answer:

personal, emotionally charged, private & specific to a particular person

equivalence

Answer:

a simpler way of describing the goal

dynamic equivalence

Answer:

a type of translation in which the translator tries to convey the original meaning of the originating text and does not concern him/herself with retaining much of the original wording

Types of Equivalence

Answer:

1. dynamic equivalence
2. Vocabulary equivalence
3. idiomatic equivalence
4. grammatical-syntactical equivalence
5. experimential equivalence
6. conceptual equivalence

grammatical-syntactical equivalence

Answer:

making adjustments for grammatical distinctions or lack there of; ex. Hopi lacks verb tenses

perceived ethnolinguistic vitality

Answer:

the extent to which a culture maintains a powerful sense of identification with a particular language.
u2022 Refers to the individuals subjective perception of the status, demographic characteristics, and institutional support of the language community.
u2022 Very high levels of perceived ethnolinguistic vitality mean that numbers of a culture will be unwilling to assimilate their linguistic behavior with other cultures that surround them.

communication accomodation theory

Answer:

u2022 Used to explain why people in intercultural conversations may choose to converge or diverge their communication behaviors to that of others.